This approach focuses not only on industrially manufactured goods – the product of creative inspiration, but also on the whole production chain including specific functions of the sectors involved in the supply of the final product to consumers. This definition also includes related activities such as advertising and graphic design, which form a crucial factor in this process.
Due to large differences between CCIs in developed and developing countries, the challenge is to strengthen local capacity, improve access to global markets through new partnerships. To obtain support from experts, fight piracy, and improve the protection of intellectual property. In order to support and promote the creative, social and economic potential of local communities and encourage cultural diversity, UNESCO launched the innovative project Network of Creative Cities in 2004. The Network’s objective is to connect the cities that back and increase the creative resources, and enable them to share knowledge, experience, leadership skills and technology.
According to recent studies by the European Commission, the CCIs of Europe are considered the third sector in creating employment, ranking immediately after the construction and the food industries. They have shown extraordinary stability in times of economic crisis (2008-2012). As employment in the CCIs increased by 0.7% annually, total employment in the EU declined by 0.7%. The CCIs are the leading sector in implementing new business models in a dynamic digital environment, which are adopted and put into effect by other sectors. Their contribution to GDP in Europe is 4.2% with an impressive 7 million jobs. They create the highest employment rate for young people.
The creative wealth plays a crucial role for smart, sustainable, and overall growth. It stimulates innovation, helps restore and safeguard the cultural and historical heritage, which in turn develops tourism and creates employment in the provincial regions. The expert mapping of CCIs in the Capital revealed that Sofia is emerging as a national centre of cultural and creative industries. The main indicators of the economic significance of the CCIs are: value added, employees, turnover, the number of enterprises, and foreign direct investment. These ensure the grounds to call Sofia – a city of cultural and creative industries, or more adequately “Creative Sofia”. The study “CCIs factor for sustainable economic growth 2011”, became fundamental in creating the development strategy of Sofia. In part – to support the film industry, which in turn led her to winning the title of UNESCO – World City of Film.